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Making a Difference

Pinnacle began with a company-wide commitment to service - service to our customers, service to our staff, and service to our communities.

This commitment begins with each customer we have the privilege to serve. It's a core value of our company in that our success will always come in the way we take care of our customers. We teach this to everyone that comes to work for Pinnacle, and it's a service value that they can take with them throughout their careers. We want this commitment to service to go even further - we want to serve the communities we have the privilege to work in as well and we encourage this through volunteerism and giving back.

Truett Cathy said it best, "Nearly every moment of every day we have the opportunity to give something to someone else - our time, our love, our resources. I have always found more joy in giving when I did not expect anything in return."

Pinnacle wants to Make a Difference everywhere we have the privilege to serve!

Check out some of our success stories:


A Very Special Christmas Delivery

As we do each year, our associates at the corporate office in Greenville have “adopted” a local family with four school-aged children to ensure they have a very special Christmas. All the little elves have been happily donating food, new clothing, toys and what has amounted to four bulging bags of wrapped goodies for these young tots and their family. It gives us great joy to be a part of making a difference for this family, and we excitedly await the arrival of Santa’s sleigh to pick up and deliver some smiles to Daniel, Cedric, Jessica and Jake.

Making a Difference

Making a Difference

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